Super Bowl at MSU from MWSU Campus Watch on Vimeo.
Football is not only the king of sports in America, but the king of all entertainment. Last year, 108 million people watched the Ravens beat the 49ers in the Super Bowl and the game was ranked the third most watched event in U.S. history behind only the Super Bowls in 2010 and in 2012. This year’s Super Bowl, featuring the number one offense against the number one defense, was the 5th highest rated game in history even though it lacked the drama expected of a championship game. Yet even with all of the hype around the teams, not everyone watches for the football.
“The coolest thing about this year is it is the best offense against the best defense. Honestly the commercials are what I look forward to every year,” Darin Young, sophomore marketing major, said.
A company will spend around $3 million for a 30-second commercial that exposes itself to the largest TV audience available now that the Super Bowl has made commercials just as important to the fans as the game itself. Many commercials have provided fans with memorable experiences during the downtime of America’s game.
“A lot of people are interested in the game but I think that mostly people go for the commercials and the half time performance and to socialize,” Allison Canham, freshman biology major, said.
This year, UPB gave students a chance to socialize and enjoy themselves while watching the big game.
“We are partnering up with [Resident Housing] to have a lot of free food and watch the game,” Erin Hagy, junior marketing major, said. “We are going to have a whole bunch of chairs out here and hopefully people come and enjoy watching the Super Bowl together. And we will give out prizes as well.”
Whether you are a fan of football, the commercials or just hanging out with friends, the Super Bowl delivers something everyone enjoys.
