Advertising
UPDATED July 6, 2019
The Wichitan is an affordable way for local and national merchants to reach a wide market. Our readership includes high school and college students, teachers, professors and faculty, military personnel and local residents. To learn more about Midwestern State University, CLICK HERE.
CLICK HERE to download advertising rate card, including the contract in PDF form.
Print Advertising Rates
- Back page — $480
- Full page — $360
10.33 in x 10.33 in (62p0 x 62p0) - Half page — $210
10.33 in x 5 in (62p0 x 30p) - Quarter page — $
5 in x 5 in (30p0 x 30p0) - Eighth page — $50
5in x 2.5 in (30p0 x 15p) - Inserts — $175
- for 1,000 inserts delivered on-site to the printer (Times Record News, 1301 Lamar St., Wichita Falls, TX 76301 | 940-767-8341)
- Color — $45
* indicates CMYK, four-color included - Unusually difficult or time-consuming work will be billed at rate of $10 per ad.
Online (website) Ad Sizes
2019-2020 Production Dates
The Wichitan publishes 12 regular and special editions in the fall semester and 15 regular and special editions in the spring semester for a total of 27 editions. The students send the papers to press on Tuesday evening and 1,000 copies are distributed to approximately 25 points around campus Wednesday morning.
The students update the online edition of the paper, thewichitan.com, regularly, even on days and weeks when a print edition is not published.
* indicates special issues
- October: 2, 16, 30
- November: 6, 20
- December: 4*
- January: 22
- February: 5, 19
- March: 4, 18
- April: 1, 15, 29
- May: 6, 13*
Academic calendar and other dates
CLICK HERE to view the official university calendar.
Summer 2019
- May 30 Summer I Orientation
- July 3 Summer II Orientation
Early Orientation 2019 Dates
- June 25th
- June 27th
- July 11th
- July 16th
- July 18th
- July 30th
- Aug. 1st
Fall Semester 2019
- Move-in Aug. 17 (Saturday)
- Faculty meetings Aug. 19
- Classes begin Aug. 24 (Monday Aug. 26)
- Labor Day – No classes Sept. 2
- Thanksgiving Holidays Nov. 26- Dec. 2
- Last day of classes Dec. 6
- Commencement Dec. 14
Spring Semester 2020
- Classes begin Jan. 18
- Martin Luther King’s Birthday observed – No classes Jan. 20
- Spring Break March 18-22
- Holiday Break begins April 14-23
- Last day of classes May 8
- Commencement May 16
Policies
- Advertising copy is subject to the approval of The Wichitan staff. The student editor may refuse any advertisement.
- All ads require a signed contract. Verbal agreements, promises or waivers of any nature not contained on the signed contract shall not be binding.
- The Wichitan shall not be responsible for incorrect copy submitted or approved by the advertiser or for copy submitted or approved after the deadline.
- Position/page requests will be honored when possible, but not guaranteed.
- Advertisements having the appearance of a news article must have the words “paid advertisement” printed above them.
- All ads must be bordered.
Credit
- All invoices must be paid in full on or before the end of the month following receipt of the invoice.
- New advertisers may be required to pay in advance. The faculty adviser may extend credit privileges for new accounts after review with the business manager.
- Any advertiser with a balance more than 90 days due shall be required to pay in advance for any subsequent ads until the balance is paid in full.
- All political ads must be paid for in advance and must conform to all appropriate election laws and guidelines.
Deadline
- Print ads are due by 5 p.m. Monday, the week of requested publication date(s).
- Online ads are accepted up to 24 hours before requested publication date(s).
- Ads canceled after the deadline may be subject to a 50 percent cancellation charge.
- Ads received after the deadline may not be proofed and The Wichitan shall not be held responsible for errors.
Inserts
$175 — For 1,000 inserts, delivered on-site to the printer
Times Record News
1301 Lamar St.
Wichita Falls, TX 76310
940-767-8341
Contact
Email | [email protected]
Telephone | (940) 397 – 4704
Fax | (940) 397 – 4025
Mailing Address
Midwestern State University
3410 Taft Blvd.
Wichita Falls, TX 76308
