The Wichitan

City public information officer offers social media insight

City public information officer offers social media insight

Greta Gottschalk, Reporter

October 6, 2018

The public information officer of Wichita Falls shared how the use of social media helps to inform the public and influences their perception of the local government on Oct. 1 during the second session of Social Media Day. Public Information Officer Eric Crosslin said his job feels similar to being a cheerleader in that his team is all...

Enrollment vice president candidate, Jim Anderson talks improving University brand

Enrollment vice president candidate, Jim Anderson talks improving University brand

Tasia Floissac

April 18, 2018

With 15 years of experience in higher education, background in consultancy and a psychology degree under his belt, Jim Anderson has presented himself as the best candidate to become the new Vice President of Enrollment on Campus. “I found this position at Midwestern to be a very exciting opportunity. It’s a new ...

College students reflect general attitudes on new iPhone

College students reflect general attitudes on new iPhone

Caleb Sneath

September 20, 2016

The next iPhone officially went on sale Sept. 16, and, according to industry analysts, the phone sold well with the jet black model selling out. Despite this, if popular media accounts are right, removal of the conventional headphone jack has proven quite controversial, which may have had a negative impact...

Build a positive social media presence

Build a positive social media presence

Kara McIntyre

April 6, 2016

When I first started using Twitter six years ago, I never imagined that it would influence the world as much as it has. I never imagined that for any social media network, really. I figured it would be like all of the other trends—it'd be popular for a few months, create some waves in the community, and ...

Column: Use people, not pamphlets to market university

Ethan Metcalf

April 1, 2015

A lot of emphasis has been put on expanding the university's marketing reach as a means to bolster enrollment. From presentations at Board of Regents meetings, to promises made by each university presidential candidate in their forum visits to the school, marketing to prospective students has been a...

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