A new coffee shop — Frank & Joe’s — will be open in Parker Square in May.

Founders, Carol Murray and Jessica Edwards, mom and daughter, have specialized in business and marketing.

“I’m excited about the whole concept. We’ve been pulling this together for three years,” Murray said.

Edwards, who has been moving her way up at Wells Fargo, will do all of the managing, hiring and creative work. Murray, who has done marketing research for corporations like Frito-Lay, Wal-Mart and Disney, is the planner.

Frank & Joe’s main goals are to outsource to as many local people as possible, and keep the store local.

The name itself is local. Frank comes from Frank Kell and Joe is from Joe Kemp, Wichita Falls’ founding fathers.

The shop will have specialty coffee, tea, wine, beer, soups, salad, sandwiches, live music, Wi-Fi, indoor and outdoor seating, office space and a drive through.

Oaks Cliff Coffee roasts a signature blend, bold blend, espresso and decaf in Dallas.

Edwards named the the signature blend 1889, because that is when Wichita Falls was incorporated.

“People ask why not 1882, because that is when Wichita Falls started selling land, but when you’re incorporated that’s when you become real and official,” Edwards said.

The bold blend is called The Pavilion.

“The pavilion is what they’re trying to bring back to Lake Wichita. When there was no air conditioning, that’s where people would take their families and party,” Edwards said.

The espresso is called Union Station.

“Union Station is what really started Wichita Falls. Kemp and Kell owned so many railways and trains, so they had this built. This is where people would come in and out of Wichita falls. It was the first thing they saw,” Edwards said.

The decaf blend is called 8th and Ohio.

“8th and Ohio is where everything started in the city: plot sales and sale of land,” Edwards said.

Edwards is teaming up with Hoegger Communications. They went to the Museum of North Texas History and worked with the archivists. This way, each blend has a specific picture of Wichita Falls history to accompany it.

“It takes a lot a lot of research and history and finding out what every thing means to keep it Wichita Falls,” Edwards said.

Besides serving coffee, Frank & Joe’s will also serve the community by donating 10 cents to nonprofit organizations for every cup of coffee sold. Both Edwards and Murray are active in nonprofit boards. 

“We’ll take applications and then have five-six profits come present to our staff. We will pick one per quarter. That way the staff has a say into who receives the donations,” Edwards said.

Besides incorporating Wichita Falls, Frank & Joe’s is also incorporating the state as much as possible.

“We will hopefully have all Texas wines,” Edwards said.

They are working with the local winery, Wichita Falls Vineyards and Winery, a vineyard from Austin, and planning on Brushy Creek Vineyards in Alvord.

There will be a beer selection that will be all craft Texas beers, with the exception of some domestic beers.

For personal use, the shop will have Texas wild flowers grown in Burkburnett  for sale, homemade greeting cards, and coffee subscriptions.

 “There will be a two bag minimum that you can order every week, two weeks, or every month and will be hung right on your door handle,” Edwards said.

 Also featured is office space for lease. There are four mini offices that anyone can lease our for $250 per month.

“You can’t find anywhere in town that has free Wi-Fi that you can hook up your printer to or have a filing cabinet,” Edwards said.

Edwards will start hiring for employees around March.

“We are looking for super energetic, eager to learn, waitress type of people. We also need a baker. There will be mostly part-time positions,” Edwards said.

Murray and Edwards both invite students to study. 

Kylie Goble, junior in the nursing program, said, “I would go to study, especially if it’s a steady atmosphere and has Wi-Fi.”

Rockie Smith, junior in psychology, however, does not feel the same.

“I am loyal to Starbucks, but if it has good food I would,” Smith said. 

Like Starbucks the shop will have a rewards program and similar prices.

Jordan Lee, sophomore in psychology and sociology, said, “I would try it because it would be unique.”