From Katy Perry to the game-winning interception, the game and all its festivities were great like always, but the commercials are still the best part of the game.
A 30 second commercial spot for Super Bowl XLIX ranged from $4-4.5 million dollars. The commercials are a widely-regarded highlight to the game and, really, the only reason I watch the Super Bowl unless the Dallas Cowboys are playing, which hasn’t happened in my lifetime.
The good
The Doritos “Middle Seat” commercial cracked me up. A man sitting on a plane attempts to woo a pretty woman in the aisle with his bag of chips, but he is immediately let down when he finds that she has a child. Doritos are known for running off-the-wall commercials, and while this one was not as strange as others, the disappointment on the man’s face was priceless.
The Clash of Clans “Revenge” commercial took the well known revenge seeking actor Liam Neeson and played to his strengths. Neeson impersonated himself from the now-famous and absolutely worn out Taken series of movies. The movies are fun for action lovers, but to see Neeson acknowledge how stale the series has become made the ironic wait for commercials worth it.
By far, the Budweiser “Lost Dog” commercial takes the hat for the best commercial of the night. Budweiser has been doing the #bestbuds campaign with the puppy and horses for a few years now, but somehow an adorable dog and a sad story never gets old. The one minute commercial tugged at my heart strings and then made up for it when the puppies squad of horses showed up to save the day.
The bad
The Skittles “Settle It” commercial was more awkward then it was anything else. Because Skittles are just so tasty, all the people in the commercial’s imaginary town arm wrestle to fight over the candy, and again, because Skittles are so delicious, every man, woman, child and dog had one extremely ripped arm for arm wrestling. The commercial had me mortified and made me not want to that yellow Skittle at all.
The T-Mobile “See More Kim” commercial was an atrocious ad encouraging people to switch companies. While similar to the commercial featuring Liam Neeson, the self-parody didn’t impress me as much, and here is why: Kim Kardashian is not an actress. Nobody wants to see more Kim Kardashian. We see enough of her on her show, social media, magazines, phone games and the news.
The worst commercial of the Super Bowl goes to Fiat and its “Pill” commercial. The idea behind the entire commercial was absurd, but Fiat did get their point across: it is a bigger car. The little blue pill doesn’t work for the rest of mens’ lives, and Fiat is going to get a lot of calls if the car doesn’t shrink back to normal size after four hours.
From the Budweiser commercial to the Fiat commercial, there were definitely no shortage of interesting or sappy commercials. If you’d like to watch any of the commercials from the Super Bowl, Hulu Plus and YouTube are both prime websites for your viewing pleasure.
