Advertising

UPDATED May 15, 2017

The Wichitan is an affordable way for local and national merchants to reach a wide market. Our readership includes high school and college students, teachers, professors and faculty, military personnel and local residents. To learn more about Midwestern State University, CLICK HERE.

CLICK HERE to download advertising contract in PDF form.

CLICK HERE to download publication schedule in PDF form.

Print Advertising Rates

  • Back page — $400
  • Full page — $300
    10.33 in x 10.33 in (62p0 x 62p0)
  • Half page — $175
    10.33 in x 5 in (62p0 x 30p)
  • Quarter page — $90
    5 in x 5 in (30p0 x 30p0)
  • Eighth page — $50
    5in x 2.5 in (30p0 x 15p)
  • Banner — $50
  • Page 1 banner — $200
    10.33 in x 1.25 in (62p0 x 7p6)
  • Inserts — $175
    for 1,000 inserts delivered on-site to the printer (Times Record News, 1301 Lamar St., Wichita Falls, TX 76301 | 940-767-8341)
  • Color — $45
    * indicates CMYK, four-color included
  • Unusually difficult or time-consuming work will be billed at rate of $25/hour.

Online Advertising Rates

  • Banner — $30/week
    600px x 200px
  • Block — $45/month
    300px x 250px

2017-2018 Production Dates

The Wichitan publishes 14 regular editions in the fall semester and 15 regular editions in the spring semester for a total of 29 editions. The students send the papers to press on Tuesday evening and 1,000 copies are distributed to approximately 25 points around campus Wednesday morning before noon.

The students update the online edition of the paper, thewichitan.com, regularly, even on days and in weeks when the paper does not publish. * indicates special issues or special supplements.

  • August: 19*, 30
  • September: 6, 13, 20, 27
  • October: 4, 11, 18, 25
  • November: 1, 8, 15, 29
  • December: 6
  • January: 17, 24, 31
  • February: 7, 14, 21, 28
  • March: 7, 21
  • April: 4, 11, 18, 25
  • May: 2, 11*

Academic calendar

CLICK HERE to view the official university calendar.

Fall Semester 2017

  • Classes begin Aug. 26
  • Labor Day – No classes Sept. 4
  • Thanksgiving Holidays Nov. 22-26
  • Last day of classes Dec. 8
  • Commencement  Dec. 16

Spring Semester 2018

  • Classes begin Jan. 13
  • Martin Luther King’s Birthday observed – No classes Jan. 15
  • Spring Break  March 12-16
  • Holiday Break begins  March 29-30
  • Last day of classes May 4
  • Commencement May 12

Policies

  • Advertising copy is subject to the approval of The Wichitan staff. The student editor may refuse any advertisement.
  • All ads require a signed contract. Verbal agreements, promises or waivers of any nature not contained on the signed contract shall not be binding.
  • The Wichitan shall not be responsible for incorrect copy submitted or approved by the advertiser or for copy submitted or approved after the deadline.
  • Position/page requests will be honored when possible, but not guaranteed.
  • Advertisements having the appearance of a news article must have the words “paid advertisement” printed above them.
  • All ads must be bordered.

Credit

  • All invoices must be paid in full on or before the end of the month following receipt of the invoice.
  • New advertisers may be required to pay in advance. The faculty adviser may extend credit privileges for new accounts after review with the business manager.
  • Any advertiser with a balance more than 90 days due shall be required to pay in advance for any subsequent ads until the balance is paid in full.
  • All political ads must be paid for in advance and must conform to all appropriate election laws and guidelines.

Deadline

  • Ads are due at noon the Friday prior to publication.
  • Online ads are due 48 hour prior to publication.
  • Ads canceled after the deadline may be subject to a 50 percent cancellation charge.
  • Ads received after the deadline may not be proofed and The Wichitan shall not be held responsible for errors.

Inserts

$175 — For 1,000 inserts, delivered on-site to the printer

Times Record News
1301 Lamar St.
Wichita Falls, TX 76310
940-767-8341

Contact

Email | wichitan@mwsu.edu

Telephone | (940) 397 – 4704

Fax | (940) 397 – 4025

Mailing Address
Midwestern State University
3410 Taft Blvd.
Wichita Falls, TX  76308