Pink products are dominating the shelves and that can only mean one thing. Breast Cancer Awareness Month is here.
But did you know that October is also Liver Cancer Awareness Month? Most people don’t.
Susan G. Komen for the Cure has done an outstanding job raising awareness for breast cancer, but often we get caught up in the cause.
Resources at www.breastcancer.org claim about one in eight U.S. women will develop invasive breast cancer over the course of her lifetime and an astonishing one in ten men will experience breast cancer in his.
These are high numbers, don’t get me wrong, but breast cancer is much less fatal than it used to be, yet continues to be the primary face of cancer.
Since detection has greatly reduced breast cancer-related casualties, more needs to be done to inform people of the other types of cancers out there.
According to www.pancreatic.org, an estimated 44,030 Americans will be diagnosed with pancreatic cancer in the U.S. More than 37,660 will die from the disease and it is the fourth leading cause of cancer-related deaths. Those numbers are unbelievable.
As a culture, we sensationalize the human body, breast in particular. We often forget about the pain and suffering people are going through if we can’t see it directly.
Lung cancer is diagnosed every day, but it is not quite as “in your face” as a woman who has undergone a double mastectomy. The reality is millions of dollars are going directly to breast cancer powerhouse Susan G. Komen for the Cure.
Meanwhile, the American Cancer Society and Stand-Up to Cancer are dividing their proceeds to an array of different cancer research projects.
I am not trying to minimize the important effort to eliminate cancer, however, would like people to open their eyes to more than just a popular charity.
More corporations are refusing to get involved in other cancer venues because of lack of publicity for their group or organization.
This university had a less than impressive Relay for Life back in April but always go all out for to support Breast Cancer Awareness Month. I can almost guarantee we will see the football team rocking some pink socks and ankle tape at games during the month of October.
Please acknowledge all cancer this month and every month.